Digital signage is sometimes referred to as: Digital Media, Large Format Display or LFD, Digital Displays, Digital Media Services, Dynamic Audiovisual Communication, OOHTV...
In the Retail market (store chains), it is often referred to as digital POS. POS display stands for Point of Sale. 2 Professional associations uniting the major players in the market include the APCAD and POPAI
In the Retail market (store chains), it is often referred to as digital POS. POS display stands for Point of Sale. 2 Professional associations uniting the major players in the market include the APCAD and POPAI
POPAI (The French Institute for Communication and Point of Purchase Advertising) defines digital signage as a mass digital communication media consumed by individuals outside of their homes.
APCAD (Association for the Promotion of Dynamic Audiovisual Communication) characterizes digital signage as follows:
“Dynamic audiovisual communication is at the boundary between television, the internet, CD’s, the interactive terminal and the traditional display. By allowing users to remotely control the multimedia display on all types of screens independently and in real-time, digital signage has proven to be an ideal media to inform, communicate, assist with sales or decrease an individual’s awareness of waiting. A mass media, it is clearly: television, Internet…”
A digital signage project requires multiple stages and brings together various professions:
Hardware selection
Installation
Maintenance
Software selection
Hosting
Media broadcasting
Content development and creation
Efficiency assessment
“Dynamic audiovisual communication is at the boundary between television, the internet, CD’s, the interactive terminal and the traditional display. By allowing users to remotely control the multimedia display on all types of screens independently and in real-time, digital signage has proven to be an ideal media to inform, communicate, assist with sales or decrease an individual’s awareness of waiting. A mass media, it is clearly: television, Internet…”
A digital signage project requires multiple stages and brings together various professions:
Hardware selection Installation Maintenance Software selection Hosting Media broadcasting Content development and creation Efficiency assessmentAPCAD is on the verge of implementing a new tool, “Digimetry,” to evaluate an audience and the efficiency of displays placed in passageways.The CSA, a marketing and opinion poll institute, plans to conduct a pilot Digimetry study in train stations, supermarkets, stores and cafés. Initial findings will be published in the second trimester of 2009. TELELOGOS is a member of POPAI
